Woolgrowers & Wool Producers : Backbone of the Australian Wool Industry

Woolgrowers & Wool Producers : Backbone of the Australian Wool Industry

These are the people who grow your clothes. Their passion, dedication and commitment, woven together to grow the finest fleece in the world.

At the heart of the Australian wool industry are the tens of thousands of woolgrowers who work tirelessly to look after their sheep and the land on which they graze. These woolgrowers have been the backbone of Australia for centuries, choosing to grow wool instead of other commodities. They take great pride in what they do and produce the world's best wool. Australian woolgrowers implement innovative and sustainable farming practices to secure the industry’s future.

John Wallace of Wallbrook Wool Farm, firmly believes that as Australian woolgrowers, they are true custodians of the land.
Most farms in Australia continue to be family owned and operated, and many rural and regional districts rely heavily on the wool industry.

This inherent bond in the community has contributed the great advancements Australian farmers have made in Merino wool production during the past 200 years.

Today, woolgrowers are justifiably proud that Australia has the world’s most advanced wool industry. No other country has such an efficient, transparent and highly developed wool marketing system; a trained and registered workforce of more than 17,000 wool-classers, and objective laboratory test results for almost every bale of Merino wool exported.


From the high rainfall areas of the eastern seaboard to the drier pastoral areas of the west, woolgrowers work to preserve, protect and improve the natural resources of their farms; the waterways, valleys and hills, and native plants and animals. Indeed, these farmers often have the goal to leave their land in a better state than when they arrived.

Ethical and environmentally-sensitive farming can be as important for today's discerning customer as the quality of the clothing itself. Due to Australia’s advanced and transparent wool industry, we’re able to trace wool back to the property where it was produced, providing consumers with confidence in the origins and quality of their Merino wool clothes.



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